Customer-facing claims may exceed available evidence or omit material qualifications.
Evidence & Marketing Claim Substantiation Review
Challenge objective claims against available evidence and identify corrections or qualifications before release.
Customer-facing claims may exceed available evidence or omit material qualifications.
For: SMEs and charities publishing factual or performance claims.
Claim set, evidence boundary, intended use and exact price are confirmed before commitment.
Claims tested against evidence · qualifications stay visible · not legal advertising clearance or a guarantee of regulator acceptance
Does this sound familiar?
What you will receive
Claim inventory
The objective claims in scope identified clearly.
Evidence test
Each material claim challenged against the available evidence.
Substantiation status
A clear view of which claims are supported, qualified or unsupported.
Qualifications
Material caveats and conditions made visible.
Correction recommendations
Practical changes before the claim is released.
A defined claim review
- Service type
- Assurance service
- Delivery
- Remote
- Pricing
- Review fee
Underlying evidence, intended use, claim set and exact fee are agreed before commitment.
What needs to be in place?
Access to underlying evidence; clear intended claim/use.
What is outside the scope?
Not legal advertising clearance or guarantee of regulator acceptance.
Is this the right service for our organisation?
It is intended for SMEs and charities publishing factual or performance claims that need an evidence challenge before release.
Start with the claim
Which customer-facing claim needs to stand up to scrutiny?
Tell us the claim, intended use and evidence behind it. We will define the review boundary before anything is agreed.